Wait - is that a bit of sunshine I finally see over by the cherry blossoms? It's about time! As nature starts to throw off its winter coat and don its freshest greenery, it’s the perfect time for us to follow suit as small business owners. And what better way to do that than by giving your personal brand, headshots, and website a fabulous spring cleaning? So grab your metaphorical feather duster and let’s get started on sprucing up your online presence!
Dust Off Your Brand Persona
First things first, let’s shake off the cobwebs from your brand persona. Think of your brand as the fabulous alter ego you want to show off to the world. Is it fun and quirky? Elegant and refined? Bold and adventurous? Whatever vibe you’re going for, make sure it’s shining through in every aspect of your branding, from your logo to your color palette.
Take a stroll through your social media profiles and website. Are they still reflecting the essence of who you are and what you do? If not, it’s time for a refresh! Update your bio with any new accomplishments or services you offer, and make sure your visuals are on point. Check out this helpful post about the 10 Must-Have Photos for Small Business Owners, Coaches and Creatives. Do you have any photo gaps that might be hurting your brand and business? Are you relying too much on stock photos when what you really need to do is differentiate yourself? If so, that's a good place to start updating your presence for more impact.
Strike a Pose: Refresh Your Headshots
Now, let’s talk headshots. Your headshot is often the first impression you make on potential clients or collaborators, so you want it to be as dazzling as a field of spring flowers. A good photographer will help you look your best on camera, even if you're among the most camera shy of the bunch! Here are my 5 top tips for camera shy clients.
But wait, before you jump in front of the lens, take some time to think about the image you want to convey. Are you going for a professional vibe, a laid-back feel, or something in between? Once you’ve nailed down your vibe, picked out an outfit that makes you feel amazing, and booked your photoshoot, you're all set. Don’t forget to have fun with it – after all, a genuine smile is worth a thousand words and I always think it's worth the extra time to really nail this image that is your calling card to the digital economy.
Get my guide for what to wear for your personal branding or headshot session here!
Polish Up Your Website
Last but not least, let’s give your website a good old-fashioned spring cleaning. Start by decluttering any outdated content or unnecessary pages – think of it as Marie Kondo-ing your digital space. Then, take a look at your layout and navigation. Is it easy for visitors to find what they’re looking for? If not, it might be time for a redesign.
Once your website is looking spick and span, don’t forget to sprinkle in some fresh content. Whether it’s a blog post showcasing your latest work or a behind-the-scenes video giving viewers a peek into your creative process, adding new content regularly will keep visitors coming back for more (and boost your SEO!)
And there you have it, springtime darlings – my stress-free guide to refreshing your personal brand, headshots, and website. So banish those dusty cobwebs, throw open the balcony door and let your brand shine through this spring, my friends!
